THE BRIEF:
There is too much of content out there. Consumers are spoilt for choice. A recent study by a leading OTT player showed that people are spending more time trying to find something to watch than actually consuming content. ContentFly has invested a lot in developing original content. Now the challenge is in getting maximum people to watch it. Design a print campaign to guide consumers on what to watch and thereby prefer ContentFly to other OTT channels.
INSIGHT:
A person is way more likely to watch a show if it matches the mood they're in.
SOLUTION:
To tackle this, ContentFly has created, Mood Picks, an algorithm that lets people's mood pick the content they consume. All users have to do is sign up on ContentFly and grant permission to access their social media profilew. Our crawlers will scan the hashtags in their posts, tweets and snaps, to curate original ContentFly content that matches their mood. This way people will spend less time looking and more time watching.
CREATIVE TEAM:
Devashish Vaghela - Shiv Parashar.
