CEAT SAFETY GRIP

Client: CEAT Problem:  Safety has been a concern for women across India.Not a single day goes by that a gut-wrenching story of violence against women doesn't appear in the newspapers. Most incidents are reported in the busiest part of the city. The roads. Women do carry pepper sprays in their bags, but they’re the hardest to find during an emergency.  Idea:  Presenting CEAT Safety Grip, a pepper spray tactfully concealed in the scooter’s grip. During a time of need. the Safety Grip can be simply pulled out from the scooter grip and used on the miscreant. It can also be used when the scooter is in motion. it doesn't just protect the women, but it also instills a sense of confidence in her.  Result:  The CEAT Safety Grip has now earned itself a patent. and was a mass product the country's top e-commerce site, amazon.in With CEAT Safety Grip, CEAT, A brand that stands for safety strengthened its stance. Creative Team: Rohit Dubey, Devashish Vaghela, Nikhil Waradkar, Sandeep Jaiswar.